About us

A Vision Network is an outsource sales and marketing company based in Cardiff. Direct selling and marketing is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of products and services directly to consumers. Having that face-to-face interaction with potential customers is priceless. Through this type of marketing our clients can communicate directly with their target market; this enables them to ask questions and tailor their product or service to that potential customer.

People say that the shortest distance between two points is a straight line, the direct route, and so direct sales is the conventional approach of selling directly to your customer and cutting out the clutter.

A Vision Network has big plans for growth since opening our doors. Due to the effectiveness of our tailored direct sales and marketing approach there is a need to us to expand. The economy is at its lowest level for fifteen years and no-one is expecting much good news when the latest figures are released. But one area which has seen massive growth recently is the direct selling industry. With that said, A Vision Network has cemented a great reputation within the direct sales and marketing industry – the only way is UP!

What we do and how we do it: Direct selling is a type of sales channel, where products are marketed directly to customers, eliminating the need for middlemen – wholesalers, advertisers and retailers. Direct selling can be conducted one-on-one and that is what we specialise in.

Channel Sales is like outsourcing the costs of having your own far-reaching sales operations, whilst still retaining an excellent portion of the sales profits. These days the relationship between the seller and the reseller is much closer, allowing for better cooperation and coordinated strategies.

Outsourcing your sales and marketing operations is significantly less costly than training and maintaining your own sales teams. Particularly with the current economic problems we are all facing, any opportunity to save money and increase profits has to be considered a benefit. Outsourcing leaves you the time to develop your products instead of spending time and money on making sales. This doesn’t mean that you shouldn’t have your own sales activities or that you should rely entirely on direct sales – use the best of both where possible. The main benefit of working with a direct sales and marketing company is that you can rapidly expand your business without having to rapidly expand your entire business operation.

Finding the right company to outsource to is the next step..and that’s where we come in.

Q. What products and services are marketed through direct selling?

A. Virtually every consumer product or service can be purchased through direct selling.

Q. What is the difference between marketing, advertising, and sales?

A. This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing customer analysis, including market segmentation, market perceptions, market sizing, but also competitive analysis and reactions, target segment selection, positioning, branding, advertising, sales, promotions, channel of distribution arrangement and management, product line decisions, sales force management, and more. You can see, marketing involves a number of activities.

Advertising, however, is a tactic in marketing. It involves a number of activities to be sure, but it really focuses on communicating a message to the market (which it partly shares with Public Relations).

Sales is also a tactic of marketing. This is typically what the sales force does. But it is marketing's job to focus the entire marketing effort (of which the sales force is one part) towards providing what customers want and gaining a sustainable strategic advantage.

Q. As a company what can be done in a down economy?

A. Now is the best time to grab market share. The economy really will come back and, if you have the financial resources, now is the very best time to take market share away from your competitors.

Q. Is marketing really worth it?

A. If you’re not getting back more than you spend, then you’re doing it wrong. Marketing pays for itself and then some, but it doesn’t happen overnight.

Q. How long does it take for the sales marketing effort to take effect?

A. You’ll start to see return on investment (ROI) almost immediately once the pilot program has been worked out.

Q. As a growing company sales are needed now! Is it better to hire internally or outsource?

A. There’s a cost attached to hiring people within the company as well. The benefits of outsourcing to a sales and marketing company is that they are specialist in that field. This will mean better results and you wouldn’t have to waste time training people internally.